With PPR, publishers cut the hurdle of opening a paid content

This allows you to meet the need for ad-hoc access to specialist literature. You enable readers to read in articles and to find out whether the content is relevant. The costs for reading time are designed in such a way that a classic subscription or the purchase of the contents is worthwhile for the reader after only a short time.

From the users point of view, PPR lower the paywall -

from the publishers point of view, additional user habits can be monetized

In times of declining subscription transactions, PPR gives you access to a new readership that was not achievable with classic publishing models so far. These include employees and managing directors of micro- and small enterprises, as well as many millions of occasional interested employees of medium and large companies.

High customer satisfaction

With PPR, a user can read into an article for a fraction of the purchase price and check whether the content is really relevant to it, without buying risk.

Expansion of the readership

Due to the strong reduction of the entry price to a few cents, all readers can be reached, which were lost so far at the paywall.

New
Subscriptions

The long-term costs for reading time cab be designed in such a way, that a classic subscription to the content is worthwhile for the reader (see calculation of the cost of reading time).

Monetization of every content

Through the billing in the form of reading time, accesses to websites, databases, etc. can be monetarized, for which up to now no price could be calculated.

Infografik: Kaum jemand plant mit neuen Abos für 2015 | Statista

More statistics available under Statista

Through the digitalisation of the market for professional literature, scientists and experts have access to an unprecedented wealth of specialist content. Unfortunately, the number of poor quality journals and specialist articles has also risen rapidly. However, the time available for research and reading has remained the same for experts. 
 
Users of professional literature, more than ever, are dependent on publishers as quality assurance authorities. It is equally important to curate relevant content for users.
 
However, with the abundance of content and the increasing number of free content, users are increasingly less willing to subscribe to paid content or purchase them separately (see the accompanying statistics).